Own paid search activation across the Brand & Commerce LOB, ensuring strong performance, compliance, and consistency with enterprise standards.
Lead in-platform execution for a small number of high-profile clients to deliver hands-on expertise, leadership and credibility to clients.
Work collaboratively with the Client Strategy team to ensure tactical setup and execution mirrors agreed upon media plans across the search clients.
Accountable for the quality of all paid search plans, strategies, and services delivered to clients.
Ensure search strategies are executed accurately across Google Ads and Microsoft/Bing Ads, including structure, bidding, automation, and measurement alignment.
Lead paid search strategy with emphasis on a holistic, full-funnel approach.
Serve as the escalation point for complex search challenges, audits, and platform changes.
Lead, mentor, and develop a team of Search Managers and Coordinators, setting clear expectations and performance standards.
Coach managers on optimization strategy, platform expertise, and client communication.
Build bench strength and readiness across the team, supporting progression and capability growth.
Foster a culture of testing, learning, and accountability within the search discipline.

Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
10+ years of experience in paid search or performance media, with demonstrated leadership responsibility
Deep expertise across search platforms including Google Ads and Microsoft/Bing Ads, with a strong understanding of automation, bidding strategies, and measurement
Proven experience leading and developing high-performing search teams, including managers and junior practitioners
Strong strategic and analytical skills, with the ability to translate performance data into scalable activation standards and POVs
Extensive client-facing experience, serving as a senior search authority in complex performance, planning, and innovation discussions
Demonstrated ability to establish governance, quality standards, and operational rigor across teams
Strong communicator with the ability to articulate complex search concepts, platform changes, and AI-driven implications clearly
In-depth knowledge of industry trends, evolving search ecosystems, automation, and emerging technologies including AI-driven discovery and GEO

Channel Director – Search

Key skills