Own paid social activation quality, performance, and consistency across platforms and buying models
Lead hands-on execution for select high-profile or complex programs to maintain platform credibility
Ensure social activation aligns to approved media plans, communication strategies, and audience frameworks
Serve as the escalation point for complex platform issues, creative performance challenges, and audits
Lead, mentor, and develop Social Managers and Coordinators
Set and reinforce standards for activation, optimization, QA, and governance
Coach managers on strategic judgment, platform fluency, and client communication
Build bench strength and readiness across the Social discipline
Guide adoption of creative testing frameworks, automation, and emerging social formats
Develop POVs on platform evolution, creator ecosystems, social commerce, and signal loss
Partner with enterprise channel leadership to define guardrails and best practices
Drive structured testing and scaling of new features, partners, and platform betas
Participate in senior-level client conversations, QBRs, and complex planning initiatives
Translate social performance, creative insights, and platform innovation into clear recommendations
Partner with Strategy, Analytics, and CX teams to ensure alignment and learning

Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
10+ years of experience in paid social or performance media, with demonstrated leadership responsibility
Deep expertise across major social platforms and buying models
Proven experience leading and developing high-performing teams
Strong strategic and analytical skills with the ability to translate data into scalable standards
Extensive client-facing experience in complex planning and performance discussions
In-depth knowledge of industry trends, creative best practices, and emerging social technologies

Channel Director – Social

Key skills