Design and execute multi-channel lifecycle programs (email, SMS, direct mail, outreach) that nurture prospects from first touch through sales readiness
Own TOFU and MOFU lifecycle strategies that support demo booking, lead qualification, and pipeline creation
Partner with Sales and RevOps to define lead stages, nurture paths, and handoff moments that align with sales outreach and follow-up
Collaborate with Events and Field Marketing on post-event and post-tradeshow nurture strategies to convert interest into sales conversations
Translate content engagement (downloads, webinars, guides) into actionable lifecycle programs that progress prospects through the funnel
Support ABM initiatives through targeted nurture and sales-aligned messaging for high-value accounts
Work closely with Ops, Data, and Engineering to align lifecycle programs with CRM and data infrastructure (Salesforce, Marketo, LeanData, Snowflake, etc)
Establish and maintain a scalable lifecycle architecture that supports automation, segmentation, experimentation, and performance measurement
Analyze funnel and campaign performance to optimize messaging, timing, and conversion across prospect touchpoints
Collaborate closely with your lifecycle counterparts (onboarding, adoption, and expansion) to ensure a cohesive end-to-end lifecycle experience

A strong interest in demand creation and prospect engagement, with a customer-first mindset
3+ years in lifecycle marketing, demand marketing, or growth adjacent roles (preferably in SaaS)
Proven experience building and optimizing lead nurture programs that drive demo bookings and sales readiness
Strong technical fluency with Marketo and segmentation logic
Working knowledge of Salesforce and lead lifecycle concepts, with the ability to partner closely with Sales and RevOps
Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail
Excellent execution and measurement skills with confidence in creating, launching, and scaling campaigns from end to end.

401(k) match plus dental, medical, vision, and life insurance.
Flexible vacation day policy.
Fully remote with a work from home stipend monthly.
Family planning resources and specialized support programs.
Equity options to grow with Boulevard.
Boulevard Bucks Learning and Development program for exploring businesses in the market.

Lifecycle Marketing Manager – Acquisition

Key skills