Lifecycle Marketing Manager – Acquisition

Role Overview

• Design and execute multi-channel lifecycle programs (email, in-app, SMS)
• Collaborate with Product Marketing to translate new feature releases into lifecycle campaigns
• Partner with Customer Success to define and act on expansion triggers
• Own campaign logic within Customer.io and Chameleon
• Work closely with Ops, Data, and Engineering
• Analyze campaign performance and customer behavior
• Collaborate to create a connected customer lifecycle experience

Requirements

• 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS)
• Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion
• Strong technical fluency with Customer.io, Chameleon, and segmentation logic
• Working knowledge of Salesforce, Snowflake, and Sigma
• Ability to independently manage multiple initiatives across cross-functional teams
• Excellent execution and measurement skills.

Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote with a monthly work from home stipend.
• Family planning resources and specialized support programs.
• Equity opportunity.