Provides operational support for direct-to-consumer marketing initiatives
Creates and edits images for email campaigns, banners, corporate materials, and newsletters
Designs emails in Klaviyo including building templates, layout and automation flows
Collaborates with Art Department for image approval
Creates graphics using Adobe Creative Suite including Workfront for Project Management
Directs and organizes photoshoots for DTC collateral including scheduling, set up and breakdown
Writes promotional copies for marketing campaigns, email communications, and Wine Family newsletters
Develops engaging content for brochures, shipment inserts, and other collateral
Develops tasting notes for content and communications
Writes SEO-friendly content and blog posts to support website and digital marketing initiatives
Maintains the DTC email calendar to ensure timely and coordinated campaign delivery
Builds, designs, and deploys emails in Klaviyo and Shopify
Builds and refines automated email/SMS workflows in Klaviyo
Designs and executes larger gift guides for eCommerce and Outbound Sales
Collaborates with sales team members to create personalized corporate gift guides for high-end clients
Works closely with internal teams to ensure brand consistency across all communications
Supports other DTC marketing initiatives and operational needs as required
Requirements
High school diploma or GED equivalent
3+ years related experience and/or training
Must be 21 years old
Flexible and a team player
Self-motivated and professional with the ability to multi-task
Excellent communication skills
Highly organized, accurate and detail oriented
Ability to solve practical problems and deal with a variety of concrete variables
Computer proficiency, basic database management, MS Office, (Word, Excel)
Proficiency with HTML, CSS, JavaScript, SEO
Proficiency with Adobe Creative Suite
Familiarity with Dynamic Content, A/B Testing, and other standard email marketing practices
Familiarity with Klaviyo is preferred
Benefits
core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents
Additional health benefits include life, disability and flexible spending accounts