Ecommerce Campaign Specialist

Role Overview

• Provides operational support for direct-to-consumer marketing initiatives
• Creates and edits images for email campaigns, banners, corporate materials, and newsletters
• Designs emails in Klaviyo including building templates, layout and automation flows
• Collaborates with Art Department for image approval
• Creates graphics using Adobe Creative Suite including Workfront for Project Management
• Directs and organizes photoshoots for DTC collateral including scheduling, set up and breakdown
• Writes promotional copies for marketing campaigns, email communications, and Wine Family newsletters
• Develops engaging content for brochures, shipment inserts, and other collateral
• Develops tasting notes for content and communications
• Writes SEO-friendly content and blog posts to support website and digital marketing initiatives
• Maintains the DTC email calendar to ensure timely and coordinated campaign delivery
• Builds, designs, and deploys emails in Klaviyo and Shopify
• Builds and refines automated email/SMS workflows in Klaviyo
• Designs and executes larger gift guides for eCommerce and Outbound Sales
• Collaborates with sales team members to create personalized corporate gift guides for high-end clients
• Works closely with internal teams to ensure brand consistency across all communications
• Supports other DTC marketing initiatives and operational needs as required

Requirements

• High school diploma or GED equivalent
• 3+ years related experience and/or training
• Must be 21 years old
• Flexible and a team player
• Self-motivated and professional with the ability to multi-task
• Excellent communication skills
• Highly organized, accurate and detail oriented
• Ability to solve practical problems and deal with a variety of concrete variables
• Computer proficiency, basic database management, MS Office, (Word, Excel)
• Proficiency with HTML, CSS, JavaScript, SEO
• Proficiency with Adobe Creative Suite
• Familiarity with Dynamic Content, A/B Testing, and other standard email marketing practices
• Familiarity with Klaviyo is preferred

Benefits

• core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents
• Additional health benefits include life, disability and flexible spending accounts
• 401(k) with generous company match
• discretionary profit sharing
• paid time off (PTO)
• paid holidays
• wine & merchandise discounts
• tuition reimbursement
• gym discounts & many more