Build and maintain end-to-end funnel analysis, connecting website engagement, campaign performance, and downstream pipeline
Own performance marketing and web analytics, including analyzing paid search, paid social, and website traffic to identify high-performing pages, conversion drop-offs, and funnel friction
Diagnose full-funnel performance from first touch through opportunity, surfacing optimization opportunities across campaigns, landing pages, lifecycle flows, and BDR handoffs
Analyze lead quality, speed-to-lead, and conversion performance to improve follow-up efficiency and meeting outcomes
Develop and maintain dashboards and reporting that show pacing, performance, efficiency, and ROI across channels, segments, and regions
Analyze marketing performance to identify drivers, risks, and opportunities, and present clear, actionable recommendations to Marketing leadership
Support regular executive reporting (monthly reviews, QBRs, revenue updates)
Help tell clear, compelling data stories that influence budget allocation and marketing decisions
Lead bi-weekly marketing performance meetings focused on marketing programs, insights, and recommendations
Contribute to improving analytics infrastructure, documentation, and reporting standards

5+ years of experience in marketing analytics, performance marketing analytics, marketing ops, or a similar role in a B2B SaaS environment
Strong analytical skills with the ability to frame ambiguous business questions and translate data into actionable insights
Hands-on experience with SQL and BI tools (Sigma preferred) plus marketing attribution tools like Hockeystack
Deep understanding of performance marketing and web funnels, including paid media, website optimization, and conversion analysis
Solid understanding of marketing and sales funnel metrics, pipeline, and attribution
Comfortable partnering cross-functionally with stakeholders across varying levels of technical and data fluency
Highly proactive, independent, and comfortable owning work end-to-end in a fast paced environment

Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs.
Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!).
100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck.
∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset.
18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year.

Senior Marketing Analyst

Key skills