Build and lead the product marketing function, including strategy, systems, and execution
Define and maintain CertifID’s GTM foundation: ICPs, personas, positioning, and messaging
Drive product launches from planning through post-launch adoption measurement
Partner deeply with product, sales, marketing, and leadership to align priorities
Create clear, compelling narratives that simplify complex fraud concepts
Present insights, recommendations, and strategies to executive leadership
Measure impact and continuously refine messaging based on market and customer feedback

8+ years of experience in product marketing, ideally in B2B SaaS
Proven experience owning positioning, messaging, launches, and enablement end-to-end
Strong strategic thinker with the ability to execute hands-on in a fast-moving environment
Exceptional written and verbal communication skills
Experience partnering closely with product and sales teams
Ability to translate technical or complex products into clear customer value
Comfort operating at both the 10,000-foot strategy level and the ground-floor execution level

Director of Product Marketing

Key skills