Senior Copywriting Associate

Role Overview

• As a member of the creative team, responsible for the conceptual development and drafting of copy for various types of promotional advertising, direct marketing, financial materials, and/or internal communications
• Ensures copy is consistent with overall strategic goals of the organization and the appropriate business unit
• May be assigned the most complex or high profile copywriting projects
• Will coordinate activities with design, proofreading, marketing strategy, project management or others to assure quality, timeliness and cost efficiency
• Brainstorm, strategize, and create content that promotes products and services for our Association clients
• Consult with cross-functional team members and creative leaders to create great copy
• Establish and enforce Prudential’s brand, messaging, and voice as well as the brand, messaging, and tone of voice for clients
• Ensure creative material is well-researched, effective and consistent with goals and brand standards
• Present themes and concepts to key stakeholders and business partners, champion that work through to completion, and incorporate learnings for continued improvement
• Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging
• Stay current on marketing communications trends in and out of the industry
• Be in the know about various new media communications methods
• Understand audiences and how to best communicate with them
• Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media
• Meet or exceed all deadlines and deliverables

Requirements

• Bachelor's degree from an accredited school
• 3+ years copywriting experience
• Experience in financial services, life insurance, AD&D, and disability insurance is preferred
• Demonstrated conceptual ability in digital and offline channels
• Ability to differentiate between an idea and an execution
• High level of proficiency in Microsoft Office suite
• Basic proficiency in Workfront, Adobe Creative Cloud and Figma, or ability/desire to learn as part of the collaborative process
• Detail oriented, sound writing/editorial judgment
• Clear, concise, and confident verbal communication skills
• Intellectual curiosity and a team-oriented, collaborative spirit

Tech Stack

• Cloud

Benefits

• Medical, dental, vision, life insurance, disability insurance
• Paid Time Off (PTO), and leave of absences, such as parental and military leave
• 401(k) plan with company match (up to 4%)
• Company-funded pension plan
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service
• Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance