About this role
Role Overview
- Brainstorming and ideating campaigns and concepts across social clients
- Researching and providing strategic recommendations for influencers tied to client objectives
- Creating authentic and engaging social content for Reels, TikToks and Stories as needed
- Publishing and assisting in community management across key social accounts
- Analyzing content across influencer and social platforms to assist in providing campaign reporting
- Researching timely trends across social platforms and assisting in the development of the agency trend report
- Monitoring key publications and top industry news outlets to keep internal teams informed of trending industry news
- Assisting in the development of media lists for earned media outreach
- Supporting the drafting of press materials, including press releases, media pitches, and talking points
- Compiling monthly data on sentiment, activity, and engagement across PR and social efforts
- Assisting in translating data into actionable insights and optimizations
Requirements
- Has a passion for content creation, storytelling, and media trends
- Can think both analytically and creatively, helping enhance performance based on data and big thinking
- Monitors and keeps pace with daily and weekly social trends, conversations, and media cycles
- Is knowledgeable about influencer marketing and best practices in PR
- Is proactive and looks for ways to assist, even when not asked