Lead a portfolio of clients and be a senior, day‑to‑day owner of the client relationship and growth agenda in partnership with senior Client Partner and Pod Leader.
Turn business goals into a full‑funnel Social plan and secure alignment on options and trade‑offs.
Lead onboarding, transitions, and escalations with clarity and speed; bring renewal, expansion, and cross‑sell opportunities and support new business narratives.
Orchestrate responsible use of platform automation and features across teams (e.g., Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); pilot, measure, and scale.
Install simple, strong measurement habits: growth‑first innovations with clear success thresholds and read cadence (lift/holdout where feasible; otherwise sound A/Bs).

10+ years in Paid Social with proven results at scale across multiple platforms (Meta, TikTok, Pinterest, Snapchat, Reddit; LinkedIn/X as relevant).
3+ years managing managers and senior ICs preferred; hiring, coaching, performance, and succession.
Cross‑channel literacy and communication: able to connect Social to Search, Commerce/Retail Media, TVAD, and Creative in simple, persuasive narratives.
Product/measurement: Meta Advantage+/value, TikTok Smart Performance, Pinterest Performance+; GA4 and platform analytics; can set growth‑first innovations with clear thresholds and reads; translate Bliss Point insights into plans.
Channel financial acumen: Partners with Pod Leader/Finance on margin, utilization, capacity for your team.
Executive presence: clear, concise storytelling; expectation setting; confident with senior clients and internal leaders.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Director, Paid Social

Key skills