Email Marketing Strategist, Copywriter

Role Overview

• Design email marketing strategies aligned with SaaS growth goals (lead gen, activation, upsell, retention)
• Write high-converting emails for: Lead nurturing & onboarding, Product updates & feature launches, Re-engagement & churn reduction, Sales enablement & lifecycle campaigns
• Collaborate on audience segmentation, positioning, and messaging
• Create email sequences, not just one-off emails
• Optimize subject lines, CTAs, and structure based on performance data
• Ensure tone, clarity, and compliance for the US market
• Work with marketing/sales teams to align email with funnel stages

Requirements

• Proven experience writing and strategizing emails for US-based SaaS companies
• Strong understanding of: SaaS funnels (trial → activation → paid → expansion) B2B or B2C SaaS buyer psychology
• Ability to think strategically before writing copy
• Excellent command of clear, persuasive, US-native English
• Experience with email platforms (e.g., HubSpot, Customer.io, Klaviyo, Marketo, Brevo, Pipedrive etc.)
• Comfortable using data (open rates, CTR, conversions) to refine messaging
• A/B testing mindset
• Familiarity with compliance (CAN-SPAM, unsubscribe best practices)
• Experience in fast-growing or early-stage SaaS environments

Benefits

• Flexible work arrangements