Own full-funnel performance (Visitor → Lead → MQL → SQL → SAO)
Drive measurable pipeline with a 3x coverage target
Optimize conversion and lifecycle governance
Strengthen strategic vendor partnerships, with QAD as a priority
Operate as a revenue partner to Sales, Customer Success, and executive leadership
Design and execute integrated campaigns across regulated manufacturing verticals
Develop compliance playbooks, regulatory checklists, and industry case studies
Conduct quarterly partnership reviews
Define lifecycle stages (Lead/MQL/SQL/SAO) with qualification and recycle rules
Improve conversion through structured monthly testing (landing pages, offers, forms, routing, nurture)

7+ years B2B marketing with measurable marketing-sourced and influenced pipeline accountability
Direct experience working hand in hand with a sales team, owning cross-department collaboration and communication
Proven ability to generate self-sourced pipeline when vendor leads are limited
Strong multi-channel execution (paid, SEO, content, nurture, events, partner campaigns)
Marketing operations fluency (CRM/MA lifecycle stages, routing, scoring, dashboards, attribution)
Hands-on HubSpot and/or Salesforce/Pardot/Marketo experience
Ability to partner with Sales and enforce SLAs
Preferred: Experience marketing into regulated manufacturing industries (Defense/ITAR, Life Sciences/FDA, Automotive/IATF)
Preferred: ERP ecosystem experience (QAD, NetSuite, Infor, IFS, Epicor, ISVs, resellers)
Preferred: Direct MDF execution experience
Preferred: Comfort leveraging AI-driven marketing tools and enablement platforms

Director of Marketing

Key skills