Own Learntastic’s SEO strategy for the US market
Drive organic growth across Course pages, Category & hub pages, Blogs, guides, and evergreen resources
Focus on search intent, buyer readiness, and conversions
Lead on-page, technical, and off-page SEO initiatives
Build SEO roadmaps tied to business KPIs
Optimize content for AI-driven and answer-based search
Work closely with content teams to create clear, authoritative, citation-worthy content
Own backlink strategy focused on quality, relevance, and authority
Evaluate backlinks based on business value
Track link performance and impact on rankings and conversions
Lead and mentor internal SEO team members
Manage external SEO agencies, backlink vendors, and content partners

Proven experience as an SEO Lead / SEO Manager for US-market SaaS, EdTech, or B2B platforms
Strong team management and vendor management experience
Demonstrated success with AEO / answer-based search optimization
Backlink strategy and authority building
Deep understanding of US search behavior SaaS & EdTech funnels
Content-led SEO growth
Hands-on experience with technical and on-page SEO
Strategic mindset with strong execution capability

SEO Lead

Key skills