Develop and execute multi-channel demand generation campaigns to drive customer engagement, expansion pipeline, and bookings across existing customer segments in North America
Support product launches and customer whitespace initiatives, translating new capabilities into clear, compelling value for current customers
Build targeted, persona
and account-based programs aligned to sales priorities and business objectives
Partner closely with Sales and Account Management leaders to plan campaigns, align on goals, track performance, and deliver effective sales enablement materials
Develop compelling customer success stories and activate them consistently across integrated demand generation campaigns
Collaborate with cross-functional stakeholders to execute customer-focused webinars, user groups, executive roundtables, and events
Analyze campaign performance and pipeline impact, using insights to optimize programs and improve results over time

A Bachelor’s Degree preferred, ideally in Marketing or Communications
3+ years experience in a marketing role (at a B2B SaaS company a plus)
Experience running account-based marketing programs, email campaigns, and webinar programs
Excellent written and verbal communication skills with the ability to develop and tell compelling customer stories
An analytical mindset with experience measuring campaign performance and pipeline contribution
An exceptional attention to detail, and the ability to handle multiple projects simultaneously within tight deadlines

Benefits eligibility effective DAY ONE including Medical, Dental, Vision, 401(k), 401(k) Match, and more
Unlimited Planned Paid Time Off
Global Mental Health Support
On-Demand Learning & Development
Quarterly paid volunteer days
Lucrative Employee Referral Program (eligible for prior to your first day)

Demand Generation Manager

Key skills