Shape and operationalize the Go-To-Market playbook for the US market
from prospect identification and outbound workflows to pipeline management and sales enablement.
Build, document, and continuously refine end-to-end revenue processes tailored to the US market, ensuring efficiency, transparency, and alignment across all GTM functions.
Maintain and optimize our CRM system (HubSpot) to ensure clean, accurate, and actionable data.
Build reporting frameworks and dashboards to track pipeline health, GTM performance, conversion metrics, and US launch KPIs.
Partner closely with the sales team to identify, research, and qualify US-based prospects and target accounts.
Evaluate, implement, and maintain tools and platforms that support GTM activities (e.g., CRM, outreach and prospecting tools, BI platforms).
Act as the connective link between Sales, Marketing, Partnerships, Finance, and Customer Success
streamlining handoffs, harmonizing data flows, and optimizing the customer journey.
Identify bottlenecks and gaps in the revenue funnel and champion continuous improvement initiatives to accelerate growth.

1-4 years in Revenue Operations, Sales, GTM Operations, or a similar GTM role within a high-growth B2B environment
preferably in FinTech or SaaS.
Proven experience supporting or leading Go-To-Market initiatives, ideally including new market launches or US market expansion.
Hands-on experience with CRM platforms (HubSpot strongly preferred), outreach and prospecting tools (e.g., Amplemarket, Apollo), and analytics/BI tools.
Strong ability to leverage data to drive strategy, with a track record of building dashboards, pipeline forecasts, and funnel metrics.
Demonstrated success designing, documenting, and scaling processes in fast-paced, early-stage or scale-up environments.
Exceptional stakeholder management, presentation, and interpersonal skills.
Fluent in English (required). Must be legally authorized to work in the United States and currently reside in the United States.

The opportunity to shape Pliant's US market expansion and build GTM operations from the ground up.
High-impact, high-ownership role with direct visibility to leadership.
Direct collaboration with the VP Growth and cross-functional leaders across the company.
A growing, diverse, and collaborative team that values initiative and accountability.
Competitive compensation and benefits package.
Flexible work setup
hybrid from our NYC co-working space or fully remote within the US.
Access to learning opportunities, mentorship, and career development within a fast-scaling European fintech.

Go-to-Market Associate

Key skills