Identify and Target Prospects: Research and identify potential B2B customers who could benefit from Shure’s AV and IT solutions.
Lead Generation: Develop and implement strategies to generate leads through various channels, including webinars, social media, and industry events.
Market Research: Stay updated on industry trends, competitor activities, and customer needs to refine prospecting approaches.
Qualify projects and determine their potential readiness to benefit from Shure’s solutions.
Customer Needs Analysis: Understand and document customer business challenges and needs through active listening and strategic questioning.
Product Education: Develop and deliver customized content to educate prospects about Shure's products and solutions, demonstrating how our offerings can address their AV and IT requirements effectively.
Solution Proposal: Lead complex solution design and implementation by delivering tailored recommendations to address end-user needs.
Sales Targets: Meet or exceed assigned sales targets and KPIs through effective management of the sales cycle (Opportunity tracking in Salesforce).
Proactively monitor expansion and growth opportunities with key accounts.
Team Collaboration: Work closely with the sales team, marketing department, customer success, and technical experts to ensure cohesive and comprehensive customer experiences.
Reporting: Maintain accurate and up-to-date records of prospect interactions, sales activities, and performance metrics using Salesforce CRM tools.
Represent Shure at Industry events and conferences.
Act as a thought leader to drive adoption of new technologies and best practices.
Lead customized end-user engagement activations.
Requirements
Bachelor’s degree in Engineering, Marketing, Communications, or a related field.
5 or more years of experience using skills as a seasoned, experienced professional with a comprehensive technical knowledge of audio principles and products.
Background or experience with 1-2 of the following: Integration, conferencing, or networking.
Understanding of industry practices and/or company policies and procedures.
Excellent communication and presentation skills.
Enjoy meeting and dealing with new people.
Knowledge of audio DSP technology.
Expert troubleshooting skills.
Ability to learn new technologies.
Ability to handle multiple assignments, work independently, and see projects through to successful completion.
Detail-oriented, well-organized, and good time management skills.
50% travel annually – including some weekends – is required.
Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.