Own site roadmap, IA/navigation, key journeys (enterprise, government, partners, developers), and conversion goals.
Manage releases, QA, accessibility, privacy/cookie compliance, tag governance, and integrations (MAP/CRM/analytics).
Run continuous experimentation (A/B tests), landing page standards, form strategy, and funnel improvements.
Drive technical SEO, content SEO enablement, paid search governance, and reporting; manage agencies/vendors as needed.
Own the MAP (e.g., Marketo/HubSpot) configuration, templates, programs, scoring, routing, and lifecycle stage definitions.
Build/operate drip programs and lifecycle flows aligned to technical buyer journeys; partner with PMM and field on content and sequencing.
Define SLAs with RevOps/Sales, ensure fast routing, notifications, feedback loops, and closed-loop reporting.
Own segmentation architecture, enrichment, dedupe, consent, and governance across CRM/MAP.
Maintain dashboards for web+ funnel performance; deliver insights leadership trusts (pipeline impact, velocity, efficiency).
Standardize intake, campaign setup, naming conventions, QA, launch checklists, and post-mortems.

High School Diploma/GED Minimum
Minimum 8-12+ years in marketing ops/digital/web roles in B2B tech; experience with complex, technical audiences.
Due to Contractual requirements, must be a U.S. Person defined as, U.S. citizen permanent resident or green card holder, workers granted asylum or refugee status
Due to national security requirements imposed by the U.S. Government, candidates for this position must not be a People's Republic of China national or Russian national unless the candidate is also a U.S. citizen.

Flexible work schedule
Employer subsidized health, dental, and vision insurance
401(k) match for student loan repayment benefit
Equity, 401k retirement savings plan + 12 Paid holidays and generous vacation + sick time
Paid parental leave
Employee discounts

Director, Website & Marketing Operations – B2B

Key skills