Operate as the business owner for the Enterprise segment, held accountable specifically for Net New Logo pipeline and new account acquisition targets
Partner with Growth Ops to identify and close data gaps within the NAMER Enterprise patch; proactively expand our contact database with key decision-makers (CISO, VP of Infosec) via third-party data partnerships and lead-gen programs
Design and execute 1:1 and 1:few Account-Based Marketing (ABM) plays for "Must-Win" accounts, utilizing personalized content and bespoke digital experiences
Leverage intent signals (6sense/Demandbase) to identify accounts in an active buying cycle, deploying rapid-response campaigns to capture interest before the competition
Curate exclusive, peer-to-peer networking opportunities—such as private executive roundtables and VIP "CrowdTour" experiences—designed to break into the C-suite of prospect accounts
Create and promote "hook" offers (e.g., complimentary security posture assessments or threat briefings) that provide immediate value and open the door for sales conversations
Lead weekly "sprint" meetings with SDRs and Sales to ensure 100% follow-up on campaign leads and to align on outbound messaging

7–15 years of B2B Marketing experience with a heavy emphasis on demand generation and field marketing within the Cybersecurity or SaaS space
A "Hunter" Mindset: Proven track record of successfully executing campaigns that resulted in significant Net New Logo growth in the Enterprise segment ($1B+ revenue companies)
ABM Mastery: Deep experience with the ABM tech stack (Salesforce, Marketo, 6sense/Demandbase) and the ability to orchestrate multi-channel plays
Data Proficiency: Experience in database management and lead-scouring tactics; you know how to build a target list from scratch using tools like LinkedIn Sales Navigator and ZoomInfo
Executive Gravitas: Comfort engaging with and marketing to C-level executives; you understand the pain points of a CISO and how to speak their language
Agility & Resourcefulness: The ability to pivot based on real-time data and sales feedback to optimize campaigns for maximum conversion.
Bonus Points: Threat Intel Knowledge: Familiarity with the cybersecurity threat landscape (adversaries, TTPs) to better tailor messaging
Conversion Obsession: A portfolio of previous "High-Value Offers" that successfully drove discovery calls
Community Builder: Experience leveraging local tech communities or user groups to build brand equity from the ground up.

Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe

Senior Regional Marketing Manager, Enterprise Net New Business

Key skills