Stand up the Product Marketing function from the ground up
Own SQUIRE’s product narrative and category positioning
Lead all major product launches
Communicate our growing AI capabilities to the Barber community
Build sales enablement, pricing & packaging strategy, and competitive intelligence
Serve as a strategic partner to Product, Sales, and Executive Leadership

8+ years of Product Marketing experience in B2B SaaS, with experience in vertical SaaS strongly preferred (experience in the barber, beauty, wellness, or SMB services is a major plus)
Proven experience building or scaling Product Marketing functions
Experience working closely with Sales and Revenue teams in a high-growth environment
Exceptional at messaging and positioning — you can turn complex products into simple, compelling narratives
Strong in product launches — you know how to drive adoption, not just ship announcements
Collaborative
Deeply experienced in sales enablement and revenue impact
Analytical and strategic about pricing & packaging
Comfortable operating at both strategic and hands-on levels
AI native who understands both how to translate AI functionality to prospects and customers, and is well-versed in how to use AI tools to improve how we work
Able to influence senior stakeholders and executives
Track record of improving win rates, conversion, or revenue through Product Marketing
Strong writing and storytelling ability
Experience working cross-functionally with Product, Engineering, Sales, Marketing, and Finance.

Base Salary ($180,000
$205,000) + Bonus (15%)
New hire stock grant
100% employer paid medical, dental, and vision insurance for you and your dependents
401K plan with company contribution
Generous PTO and Parental Leave policies

Director, Product Marketing

Key skills