Build the ecosystem by recruiting, enabling, and growing strategic partners.
Identify, prioritize, and recruit partners aligned with Contextual’s ICP.
Develop and execute partner acquisition strategies across various segments.
Negotiate and formalize partnership agreements and engagement frameworks.
Collaborate with Sales and Marketing for co-marketing initiatives.
Develop partner enablement materials and support partner-sourced opportunities.
Conduct regular business reviews and identify opportunities for deeper engagement.
Utilize CRM tools to track partner activity, referral pipeline, and performance metrics.

5+ years of experience in partnerships, business development, channel management, or B2B ecosystem development.
Experience working with consultants, advisory firms, PE firms, or lower middle-market service providers.
Demonstrated ability to drive revenue through referral and co-selling partnerships.
Strong understanding of GTM strategy in B2B software and/or AI-driven solutions.
Excellent relationship-building skills with the ability to engage senior stakeholders and firm leadership.
Analytical mindset with experience tracking and optimizing partnership KPIs using CRM tools.
Highly organized and self-directed, comfortable building structure in an early-stage environment.

Partnerships Manager

Key skills