Creating, editing, and optimizing digital content that drives engagement and supports ecommerce marketing initiatives
Acting as the primary writer and editor for web, video, and other digital platforms
Collaborating with internal teams and external partners to deliver high-quality, brand-aligned content
Crafting compelling, SEO-friendly copy for ecommerce pages, including category and subcategory descriptions, product details, long-form articles, and blog posts
Managing content-related projects by coordinating with internal creative teams and external vendors for imagery, graphics, and data visualizations
Editing and updating existing website content to ensure accuracy, relevance, and adherence to brand voice
Collaborating cross-functionally to refine product descriptions and proof third-party content
Conducting keyword research using SEO tools and applying advanced SEO methodologies
Utilizing AI tools for content creation and editing
Analyzing content performance metrics and compiling reports
Supporting integration of new tools into analytics platforms for enhanced reporting and insights

Bachelor’s degree in English, Communications, Journalism, or related field required
3+ years’ experience in web content writing and development required
Experienced in handling large quantities of writing and research work and leading contributions of internal and external writers
Knowledge and expertise with applied-AI usage in a professional digital publishing setting
Experience with SEO tools like Ahrefs, Majestic, SEMRush, MOZ, Grammarly, ChatGPT, Claude, Perplexity and Google Search Console; familiarity with product database software
Skilled in MS Office and Google Suite
Highly skilled in English composition (writing)
Ability to write, speak, and comprehend English
Demonstrated abilities in technical writing for how-to’s and installation guides
Automotive interest and background required
High school graduate-level mathematical skills required, with a preference for some college level business math

Content Specialist

Key skills