Develop, launch, present, and manage monthly regional promotions across email, text, and miscellaneous campaigns.
Serve as the subject matter expert (SME) for local marketing activations in assigned regions, guiding the sales team.
Assist in creating and distributing sales promotion materials, including POS collateral, to support sales efforts.
Lead the planning, coordination and execution of local events of varying scale (e.g., boat shows, sales events, member appreciation events).
Monitor and evaluate event performance, maintain a calendar of upcoming opportunities, and identify activation needs.
Prepare and present all activation-related communications to stakeholders, team members, and leadership.
Develop playbooks to document processes for knowledge transfer and consistent success across regions.
Develop content for the three regional social media pages (Connecticut, Long Island, Rhode Island) with guidance from the Social Media and Content Manager.
Support the creation and distribution of club and member communications, event invites, promotions, and newsletters.
Assist in the development of marketing materials, ranging from digital assets to print, ensuring alignment with brand guidelines and promotional objectives.
Review, approve, and track marketing invoices within your region, ensuring proper documentation and adherence to budget.

Bachelor’s degree in marketing or business, or relevant experience
2-4 years of relevant marketing experience
Strong writing, storytelling, and editing capabilities
Strong communication and interpersonal skills
Customer-focused mindset
Ability to work cross-functionally
Experience coordinating events and multiple stakeholders
Requires schedule flexibility, including evenings and weekends throughout the year, with a strong focus during peak season to support activations and member engagements.
Ability to be hands-on and work in a dynamic, entrepreneurial, deadline-driven environment
Ability to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitude.

Marketing Activation Specialist

Key skills