SVP – Audience & Channel Planning

Role Overview

• Act as the primary planning lead, working with our Decision Road strategy team, analytics, and activation team to build comprehensive, full journey audience and channel plans
• Maps priority audiences across the journey to key business objectives, building integrated audience frameworks connected to larger measurement and outcome targets
• Leads team in data-driven channel planning work, building client-facing recommendations on the best allocation of budgets across all channels to reach objectives
• Partners with analytics to ensure channel and audience frameworks are built based on latest performance data
• Partners with Sports and Culture/Content teams to build unified briefs laddering tentpole programs to overarching channel plans
• Sustain trusted, productive working relationships with senior client leads to encourage future growth and profitability.
• Maintains a deep knowledge of the client’s business challenges and opportunities and is considered a vital extension of their team.
• Develops strong working relationships with client’s other agency partners including Creative, PR, Experiential, etc. as needed.
• Leverages industry experience and internal Agency relationships to develop points of view on the media landscape, including trends, best practices, media innovations, competitive activities, etc.
• Partners with internal agency staff to provide strategic support and guidance for clients.
• Manages budgets for clients, ensuring clear visibility into spending, pacing, and tracking budget changes across teams
• Attends appropriate business/social functions that enhance the image of the Agency, reveal growth opportunities or solidify Client relationships.
• Partners with analytics on post-campaign analysis and reporting, translating results into actionable recommendations for future initiatives.
• Mentor and inspire cross-functional teams, fostering collaboration among strategy, investment, analytics, and creative groups.
• Build strong relationships with media vendors, publishers, and technology partners to maximize campaign impact.
• Ensure ongoing training and development for team members in media strategy and execution.
• Serve as the senior point of contact for client media strategy, providing thought leadership and proactive recommendations.

Requirements

• 10-15 years of professional experience, preferably with a Media Agency.
• Understanding and owning the development, nurturing and growing of client relationships
• High-level knowledge of the Media industry landscape, including innovations, trends, and best practices
• Strong writing, presenting and storytelling skills, including senior-level presentations to clients and internal partners
• Ability to translate complex concepts for executive-level understanding
• Ability to lead strong relationships with intra-agency partners and other specialty teams
• Entrepreneurial spirit with strong problem-solving skills
• Financial oversight and ability drive management of a profitable P&L for an account
• Ability to lead, mentor, and inspire cross-functional teams of varying sizes
• Demonstrate grace under pressure and able to lead teams in a high-pressure, ever-changing environment
• Advocate for the Agency at industry events, outside activities, recruiting opportunities, etc.
• Leadership experience at a Media Agency

Benefits

• generous medical, dental, vision, pet insurance
• commuter benefits
• disability and life insurance coverage
• 401(k) matching
• up to 14 holidays per year
• a “Do Good Day”
• unlimited PTO
• employee social and wellness events
• a DEI Council
• auto purchase rebate program
• monthly wellness allowance
• in-office amenities such as fresh kombucha and an in-house barista