Take end-to-end ownership of campaign setup, management, and optimization across Google Ads (Search, YouTube, Discovery/Demand Gen) and Microsoft Ads. You will lead the transition of these responsibilities from our current agency partners
Meticulously manage keyword strategy. You will move beyond simple broad match reliance to build robust negative keyword lists, structure high-intent ad groups, and maximize Quality Score to improve efficiency.
Treat YouTube as a direct-response performance channel. You will collaborate with the creative team to iterate on video hooks, pacing, and CTAs based on retention rates and conversion data, not just vanity view metrics.
Rigorous A/B testing of headlines, descriptions, and extensions, and landing pages.
Utilize internal analytics and multi-touch attribution (MTA) tools alongside platform data to triangulate performance.
Assist in the set-up and evaluation geo holdout tests to prove incrementality.
Maintain visible work queues and rigorous reporting standards. You will prepare data for weekly paid media performance reviews to discuss budget shifts, CPA targets, and anomalies.

Deep, hands-on mastery of Google Ads and Microsoft Advertising is non-negotiable. You must have a track record of scaling direct-response accounts in a D2C environment.
Proven experience managing YouTube for conversions (VAC/Demand Gen), not just brand awareness. You understand how to buy YouTube traffic that converts.
Proficiency with 1st party analytics tools is essential (GA4, Looker, Tableau or the like). Preferred experience with (or similar tools to) MTA platforms (Northbeam, Triple Whale), and experience implementing tracking pixels (GTM).
You are scrappy. You use the tools in front of you to prove value and are willing to track down the information you need rather than waiting for it to be handed to you.
You base your decisions on numbers, ROAS/CAC targets, and data, not assumptions.

Flexible vacation/time-off policies
we manage energy, not time and promote work life flexibility
Exposure to top-tier leadership and a meritocratic culture where the best ideas win regardless of title.
Opportunity to work with a high-growth, science-backed brand changing the landscape of performance medicine.
Opportunity to make a meaningful impact on people's health and wellness
Fast-paced, entrepreneurial environment with significant growth opportunities
Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
Liquidity of options whenever available

Paid Search Manager, SEM

Key skills