Social Media Lead

Role Overview

• Serve as the primary advisor on social media strategy to senior leadership, guiding executives on the benefits and adoption of social media within communications and marketing programs
• Collaborate with the Brand team to execute the company’s vision across social media channels
• Enhance enterprise social media analytics capabilities by defining metrics frameworks, improving measurement rigor, and translating complex performance data into clear, actionable insights for senior leadership
• Influence and secure budgets to run successful social media campaigns
• Expand and optimize NextEra Energy’s social media channels, including emerging platforms (e.g., Reddit, Substack, TikTok)
• Guide executive thought leadership on LinkedIn and other platforms
• Oversee emergency communications and social customer service management
• Lead vendor and operations management for social media initiatives
• Integrate paid and organic efforts to maximize ROI
• Foster cross-functional collaboration on creative, optimizing content based on audience and performance data
• Develop perspectives on agent engine optimization and influencer marketing
• Ensure all campaigns and content reflect brand standards and strategic messaging
• Perform other job-related duties as assigned

Requirements

• Minimum 8 years of relevant experience in social media, digital marketing, public affairs or communications
• Proven ability to influence across a matrixed organization and serve as a trusted advisor to senior leadership
• Demonstrated success in securing executive buy-in and resources for social media initiatives
• Experience managing and developing social media teams
• Strong understanding of social media landscape, best practices and analytics tools
• Excellent communication, leadership and relationship-building skills
• Education: Bachelor's Degree
• Preferred Qualifications: Master's Degree
• Experience in energy, utilities or regulated industries
• Experience using enterprise social media management platforms, including Sprinklr

Benefits

• NextEra Energy offers a wide range of benefits to support our employees and their eligible family members