Senior Director, Flexible Living

Role Overview

• Set the vision and strategic direction for Greystar’s Flexible Living strategy
• Personally engage with Greystar Operators and clients to adopt and drive success in partnerships, including the onboarding of new client relationships and maintaining and growing existing relationships
• Collaborate with partners and industry participants to understand industry trends, opportunities and challenges
• Collaborate with Greystar team members to develop and syndicate Flexible Living strategies which are supportive to meeting Greystar business goals.
• Own Flexible Living performance metrics and use analytics to drive decisions and continuous improvement.
• Leverage partner and Greystar data to develop strategy and drive focused execution and growth
• Direct the development of performance dashboards, market intelligence, and actionable reporting to inform stakeholders and drive ROI-positive strategies.
• Partner with revenue and finance teams to evaluate marketing efficiency, cost controls, and optimization strategies.
• Collaborate and influence a high-impact team across multiple functional areas
• Consistently evaluate the Flexible Living team to ensure the effective and efficient deployment of resources
• Foster a collaborative, high-performance team culture that promotes continuous learning, innovation, and Greystar’s core values.
• Champion innovation in Flexible Living across US Property Management
• Ensure the integrity, consistency, and relevance of the Greystar brand across all client and resident touchpoints
• Lead the Flexible Living approach for high-profile asset engagement, ensuring strong collaboration between marketing, development, and operations.
• Act as a senior Flexible Living expert for internal and external stakeholders, including institutional partners, property owners, and joint venture teams.
• Present strategic Flexible Living plans, portfolio performance, and competitive market analysis in partnership meetings and executive reviews.
• Collaborate with Resident Hosting, Marketing, Communications, Brand, and Digital Experience teams to scale best practices and ensure alignment.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA or advanced degree preferred).
• 12+ years of progressive experience in Flexible Living leadership, including portfolio or regional oversight within real estate, hospitality, or retail sectors.
• Proven track record of developing and executing performance-driven strategies in a multi-site environment.
• Demonstrated ability to influence cross-functional senior leaders and external partners.
• Expertise in Flexible Living, Partner Marketing, team development, and performance management.
• Strong analytical and financial acumen, with the ability to translate data into insights and strategy.
• Travel Requirements Approx. 30–40% travel to communities, regional offices, leadership meetings, and partner presentations.

Benefits

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
• Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off.
• All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays.
• Plus your birthday off after 1 year of service!
• Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.