Develop and execute comprehensive go-to-market strategies for new and existing products, driving product adoption and market share.
Craft compelling messaging, positioning, and value propositions that differentiate Teramind.
Lead the creation of sales enablement tools, including pitch decks, battlecards, product sheets, and competitive analyses.
Partner with Product Management to deeply understand the product roadmap, customer needs, and market trends.
Drive product launches, coordinating cross-functional teams across marketing, sales, product, and customer success.
Conduct market, customer, and competitive research to inform product strategy and identify growth opportunities.
Collaborate with demand generation and content teams to develop campaigns, webinars, case studies, and thought leadership assets.
Serve as a subject matter expert and spokesperson for Teramind at industry events, webinars, and with analysts.
Track and analyze key metrics to measure product marketing effectiveness and inform continuous improvement.

8+ years of product marketing experience in high-tech/B2B SaaS.
Proven success in building and executing go-to-market strategies for complex technology products (required).
Deep understanding of the cybersecurity industry, trends, and buyer personas (strongly preferred).
Exceptional written and verbal communication skills; skilled at translating technical features into customer-centric benefits.
Demonstrated experience developing sales enablement materials and launching new products.
Strong analytical skills with the ability to synthesize data into actionable insights.
Experience collaborating with cross-functional teams in a fast-paced, global environment.
Native English
Ability to travel as needed for events, customer meetings, and team collaboration.

Senior Product Marketing Manager

Key skills