Social Content Creator

Role Overview

• Constantly track social platforms to identify emerging trends, viral moments, and conversation shifts relevant to Curology’s POV.
• Proactively pitch timely, platform-native ideas that feel distinctive, brand-aligned, and differentiated from competitors.
• Develop repeatable, episodic content formats and ownable social franchises that drive recurring engagement.
• Quickly produce lo-fi, authentic, and native content (videos, photos, memes, carousels, stories, simple graphics) to support product launches, campaigns, and cultural moments.
• Confidently film, edit, and design content using mobile-first tools without heavy production support while maintaining strong platform alignment.
• Write and post real-time comments and replies that feel clever, human, and culturally fluent.
• Engage with influencers, creators, and trending posts to expand reach and deepen conversations.
• Build brand love through authentic, credible, and on-brand interactions.
• Work closely with our community management vendor to develop, execute, and refine community engagement strategies that support business objectives.
• Support social listening initiatives in partnership with the Customer Success team to surface insights, trends, and customer feedback.
• Support social pushes during product launches and high-volume campaign periods.
• Assist with asset trafficking, scheduling, cross-functional coordination, and UGC asset alignment to ensure timely execution.
• Monitor performance across platforms and share clear, actionable insights.
• Identify patterns in what resonates and apply learnings to future creative direction and best practices.
• Stay current on platform updates, emerging formats, and creative tools.
• Explore, leverage, and establish proficiency in AI tools to streamline content creation, increase efficiency, and improve performance.
• Partner closely with social, influencer, and creative teams to ensure content is strategically aligned, visually strong, and on-brand.
• Contribute to a cohesive and distinctive Curology social identity.

Requirements

• 2-4+ years of experience
• Deep familiarity with TikTok, Instagram, and broader social ecosystems (Pinterest, Reddit, YouTube, emerging platforms).
• Strong instinct for Gen Z culture, with the ability to translate trends and cultural moments into ownable, brand-relevant storytelling.
• Proven ability to concept, shoot, edit, and produce multi-format social content quickly in a mobile-first environment.
• Demonstrated success building a following and/or creating viral content that drove measurable growth.
• Strong copywriting skills for captions and community engagement that feel authentic, credible, and on-brand.
• Ability to balance planned campaigns with real-time, reactive opportunities.
• Highly organized, self-directed, and comfortable working in a fast-paced environment.
• Experience in beauty, skincare, or consumer brands.
• Background in influencer marketing or creator partnerships.

Benefits

• 💰 Competitive compensation and equity package (RSUs)
• 🥼 Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k)
• 🧘🏻‍♀️ Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program
• 🌴 Flexible paid time off and holiday policy
• 🐣 Paid parental leave (birthing and non-birthing parents)
• 💜 Employee donation matching program
• 🫱🏻‍🫲🏽 Culture Committee and employee resource groups for virtual and in-person connectivity
• ✨ Complimentary VIP Subscription to Curology or Agency, plus online retail discount