Write and optimize long-form content including LinkedIn articles, newsletters, and blog posts aligned to brand voice and thought leadership strategy
Develop compelling social content tailored primarily for LinkedIn, with occasional adaptation for platforms such as Reddit
Ensure all content is optimized for SEO and emerging LLM/search best practices to maximize visibility and discoverability
Partner with executive stakeholders to draft, refine, and finalize thought leadership content, managing review and approval cycles to completion
Localize content for English-speaking markets outside of the U.S., ensuring cultural relevance and clarity
Conduct independent research to support timely, high-quality content delivery
Manage multiple incoming requests across markets, prioritizing deadlines and proactively communicating status updates
Collaborate with cross-functional teams including social, marketing, and brand to maintain consistency in messaging
Utilize content planning and workflow tools (e.g., Wrike, Opal or similar platforms) to track progress and meet timelines
Requirements
Seeking a content writer with 3-5 years of experience writing blogs and social media content primarily for LinkedIn articles and newsletters
Experience writing content for Reddit is a plus
Proficient writing skills for SEO and LLMs is a priority for this role ensuring all content is highly ranked across multiple search engines
Ability to write for executive leadership managing review and approval cycles to completion
Ability to localize content for English-speaking markets outside of the U.S.
Travel and expense or B2B writing experience is ideal but not necessary
This role also requires ability to organize and prioritize incoming requests for content across various markets and be able to communicate and provide status updates
Deliver writing requests on short timelines taking the initiative to independently research topics as needed
Experience with review and scheduling tools like Wrike and Opal is a plus. Experience with employee advocacy programs and/or tools is a plus