Translate business strategy into revenue-generating campaigns: Turn GTM priorities, product launches, and revenue targets into integrated, multi-channel campaigns
Own the campaign operating model: coordinate campaign tactics, timelines, and stakeholders including Product Marketing, Demand Gen, Sales, Client Operations, and Marketing Ops
Monitor and optimize campaign efficacy: Partner with Demand Generation, Product Marketing, and Marketing Ops to drive clarity around audiences, messaging, campaign optimization, and success metrics
Own Wrapbook’s webinar program: Run Wrapbook webinars from concept to completion, including execution, logistics, and live event management

3+ years of experience in campaign marketing, demand generation, or integrated marketing roles
Proven experience owning end-to-end B2B marketing campaigns that drive pipeline and revenue impact
Strong understanding of evergreen, always-on, and launch-driven campaign motions
Highly organized operator who thrives in cross-functional, fast-moving environments
Strategic thinker who can connect go-to-market goals to execution details
Data-driven marketer who uses insights to optimize performance and inform decisions
Clear, confident communicator who can align stakeholders and keep teams moving forward

Demand Generation Manager

Key skills