Own growth of Fanvue’s marketing-led GMV cohort, scaling it materially within your first 12 months
Build and scale a diversified acquisition engine across paid, organic, creator-led, partnerships, and lifecycle marketing
Reduce dependency on saturated channels by discovering and scaling new acquisition surfaces
Establish predictable CAC, payback periods, and cohort quality across channels
Build and lead high-performing Acquisition, Brand, and Revenue Marketing teams
Hire and develop strong second-line leaders while maintaining a high talent bar
Partner closely with Product, Sales, Creator Success, and Founders to align incentives and execution
Protect and elevate the Fanvue brand as we move further into mainstream and SFW markets
Shape category narrative, positioning, and trust alongside Brand leadership and Founders

Proven experience scaling 10+ person marketing organisations in high-growth environments
Deep understanding of unit economics, funnels, CAC, LTV, and cohort quality
Comfortable making high-conviction decisions with imperfect data
Strong people leader who holds high standards and acts quickly on performance
Confident navigating ambiguity, pressure, and shifting priorities
Fluent in brand and category thinking, even if your background is performance-led
Low-ego, cross-functional operator who disagrees clearly and commits fully

Chief Marketing Officer

Key skills