Digital Marketing Specialist

Role Overview

• Manage and grow company social media accounts
• Create blog posts and written marketing content.
• Build, maintain, and optimize email marketing systems and automations.
• Launch and manage paid advertising campaigns on Google, Meta, and potentially TikTok.
• Prepare for and possibly manage future ads on Amazon.
• Use AI tools to create or enhance ads, creatives, and videos.
• Track performance, optimize campaigns, and report results.
• Work alongside internal team members (including AI media creators) to execute marketing initiatives

Requirements

• Proven experience in digital marketing and social media management.
• Strong knowledge of paid advertising platforms (Google & Meta required; TikTok/Amazon is a plus).
• Excellent written and spoken English.
• Experience using AI for marketing, copy, creatives, or video production.
• Ability to work independently and take ownership of results.
• Analytical mindset with focus on ROI and growth.