Marketing Intern – Data, Strategy
California, United States of America
Internship
1 week ago
No H1B
Key skills
AISales
About this role
Role Overview
- Analyze customer data to identify franchise-based businesses within our existing customer base
- Research franchise structures, parent-child relationships, and multi-location ownership models
- Build and maintain organized tracking documents of franchise systems and expansion potential
- Identify whitespace opportunities within franchise networks
- Create executive-ready summaries and visual presentations of findings
- Leverage AI tools (e.g., ChatGPT) to assist with research, data structuring, synthesis, and summarization
- Collaborate with marketing, sales, and strategy stakeholders to validate findings and refine outputs
- Ensure data accuracy, consistency, and documentation throughout the project****
Requirements
- Currently pursuing Bachelor's or Master's degree in Marketing, Communications, or similar field
- Analytical & Organizational Skills
- Exceptional attention to detail and data accuracy
- Strong organizational skills with the ability to manage large datasets and multiple research threads simultaneously
- Self-motivated and comfortable working independently on structured projects****
- Required/Preferred Technical Skills
- Advanced proficiency in Microsoft Excel
- Pivot tables
- VLOOKUP/XLOOKUP
- Data cleansing and formatting
- Basic data analysis functions
- Strong proficiency in Microsoft PowerPoint
- Ability to build clear, concise, executive-level slides
- Translate data into visual summaries and insights
- Comfort and competence using AI tools (e.g., ChatGPT) for:
- Research acceleration
- Data summarization
- Structured thinking and organization
- Drafting summaries and insights
Benefits
We hire, promote, and compensate employees based on their ability to perform their job responsibilities, without regard to race, color, creed, religion, sex, gender, marital status, national origin, ancestry, age, citizenship, physical or mental disability, sexual orientation, or any other basis protected by applicable law (collectively referred to in our Code of Conduct as “Protected Classes”). We do not tolerate employment discrimination in the workplace, and we are committed to making reasonable accommodations for identified disabilities or other limitations as required by all applicable laws. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.****