Integrated Marketing Manager

Role Overview

• Lead integrated marketing for 60+ shops and 30+ brands by creating integrated plans (leveraging subject matter experts in digital, cross-functional support, etc) to drive in additional leads and customers.
• Manage medium sized integrated marketing efforts like capability building or Carwise.com improvements.
• Oversee our instance of Carwise and CCC to drive in improvements and fully leverage the tool.
• Manage an overall marketing calendar with the full team of subject matter experts through implementation. Includes promos and marketing channel support of them. Keeping on budget, on time and on Brand.
• Lead, coach, and develop a team of one direct reporting marketing professionals, providing guidance on priorities, delegation, and professional growth.
• Define opportunities for team members to expand into new areas of responsibility while shifting manager focus on strategy and planning.
• Drive overall marketing communication strategies that align with business goals across 125+ locations and multiple brands by partnering with Operations, HR and other functions.
• Lead communication planning and project management for enterprise-wide initiatives (e.g., leadership conference, acquisitions, sponsorships).
• Partner with Sales leadership to create aligned messaging, materials, and sponsorship activations.
• Serve as the lead communicator from seller introduction through integration, managing messaging and coordination across stakeholders.
• Oversee and project manage shop rebranding efforts, including signage, media, and local marketing plans, ensuring seamless transitions.
• Delegate routine integration tasks to team members while maintaining ownership of strategy and key communications.
• Lead internal communications strategy, including monthly newsletters and leadership decks.
• Oversee WorkVivo content planning and execution to drive engagement across the organization.
• Support department leaders in communicating business updates, initiatives, and employee engagement programs.
• Manage media, billboard, and signage strategies, ensuring consistent brand representation across markets.
• Oversee vendor relationships (Staples, promotional, uniforms, print, media vendors), including contracts, billing, and creative approvals.
• Track spend against budget and ensure cost-effective execution of initiatives.
• Partner with team members to develop reporting capabilities, including campaign performance and ROI measurement.
• Attend sales meetings and collaborate cross-functionally to better understand business needs and align communications accordingly.
• Mentor team members to build internal bench strength and prepare the function for future growth.

Requirements

• Bachelors degree in marketing, communications, or related field.
• 5-7+ years of experience in marketing communications, ideally in a multi-location or multi-brand environment.
• Demonstrated leadership experience with direct team management.
• Strong strategic planning and project management skills.
• Exceptional written and verbal communication abilities; proven experience tailoring messaging for diverse audiences.
• Budget management experience required.
• Experience with acquisitions, integrations, and sponsorship activation a plus.
• Industry experience in automotive or related fields preferred but not required.