Key skills
SQLTableauAnalyticsBIBusiness IntelligencePower BILeadershipA/B Testing
About this role
Role Overview
- Develop recurring and ad hoc reports from digital banking platforms (online banking, mobile banking, digital account opening, credit monitoring, payments, and related systems)
- Analyze customer demographics and behavior, with an emphasis on age cohorts by product type, channel usage, and engagement patterns
- Design dashboards and visualizations that clearly communicate trends, performance metrics, and customer insights to business stakeholders
- Identify opportunities to improve customer acquisition, retention, and digital adoption through data-driven insights
- Provide analytical support for targeted marketing campaigns, including customer segmentation, channel selection, and campaign performance measurement
- Assist in determining optimal digital and non-digital channels for different customer segments based on behavioral and demographic data
- Support A/B testing and pilot initiatives by defining metrics, tracking outcomes, and presenting results
- Ensure accuracy, consistency, and reliability of data used in reporting and analysis
- Adhere to BancFirst data governance standards, information security policies, and applicable regulatory requirements
- Document data sources, assumptions, and methodologies to support transparency and auditability
- Partner with Digital Delivery leadership to define reporting requirements and key performance indicators (KPIs)
- Work with Information Technology teams to understand data structures, resolve data issues, and improve data availability
- Present findings and recommendations to both technical and non-technical audiences in a clear, concise manner.
Requirements
- Bachelor’s degree in Data Analytics, Business Analytics, Information Systems, Finance, Statistics, or a related field
- 3+ years of experience in a data analyst or business intelligence role, preferably within financial services or a regulated industry
- Strong proficiency in data analysis and visualization tools (e.g., SQL, Excel, Power BI, Tableau, or similar)
- Experience working with large datasets and multiple data sources
- Demonstrated ability to translate data into actionable business insights
- Strong attention to detail and commitment to data accuracy.
Tech Stack
- SQL
- Tableau
Benefits
- Excellent benefits
- Paid time off
- Professional development opportunities