MarTech and Content Performance Associate

Role Overview

• Build and manage marketing journeys, emails, segments, forms, templates, and lead scoring models in Microsoft Dynamics 365 Customer Insights-Journeys (CIJ).
• Optimize automation workflows and personalization rules to improve engagement and conversion.
• Diagnose and troubleshoot CRM related failures, including segments, marketing lists, automations, and supporting plugins.
• Support Sitecore Personalize rule creation, updates, and integrations across the digital ecosystem.
• Build and update web components and pages within Sitecore CMS to support personalization, campaigns, and marketing initiatives.
• Maintain the connected content asset library, ensuring accuracy, organization, and ease of reuse.
• Monitor content performance and trigger refresh cycles on a defined cadence to maintain relevance and quality.
• Conduct keyword research and support content planning for campaigns and journey development.
• Stay current on SEO/GEO and help team apply concepts across assets.
• Identify assets that align with targeted audiences, personas, and journey stages.
• Help team use AI effectively in relationship to asset creation.
• Collaborate with external agency on paid content strategy alignment.
• Analyze performance metrics to identify opportunities for content improvement and campaign optimization.
• Help maintain the Digital Asset Management (DAM) system, inputting and validating proper tagging, metadata, and data integrity.
• Monitor data integrity and alignment across MarTech systems.
• Support data hygiene processes like duplicate identification, record validation, and audit checks.
• Support the administration and accuracy of CIJ consent and compliance records, ensuring current and correct consent status.

Requirements

• 3 years of relevant experience required
• Experience in marketing operations, content strategy, or marketing technology preferred.
• Hands-on experience with marketing automation tools (CIJ preferred), CRM platforms (Dynamics 365 preferred), web CMS (Sitecore preferred), and DAM systems (binder preferred).
• Bachelor's degree or a combination of relevant experience and training may be considered in lieu of a degree.
• Degree in Marketing, Communications, or related field preferred

Tech Stack

• Sitecore

Benefits

• Flexible PTO (designed to offer flexible time away for you!)
• Up to 12 weeks paid parental leave
• Paid Volunteer Time Off
• Mental health coverage
• Quarterly Wellness stipend
• Fertility benefits