Senior Marketing Specialist

Role Overview

• Manage social media accounts, create high-quality content, maintain content calendars, and ensure brand consistency
• Support the coordination of national brand awareness campaign activities to ensure ROI
• Track campaign data, maintain promotional materials inventory, maintain prospect databases, and prepare reports
• Develop and write consistent brand communication content for marketing campaigns
• Support the development of product and service training materials for the Business Development team

Requirements

• Bachelor’s degree in advertising, marketing, or related field preferred
• 5-7 years advertising campaign experience including digital, social media, email and paid search required
• Prior experience within the insurance industry preferred
• Proficiency with Google analytics, Excel, PowerPoint
• Experience with email marketing platforms, including Hubspot
• Strong project management and organizational skills
• Advanced editorial skills with a meticulous eye for detail

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Professional development opportunities
• Opportunities to get involved in local communities
• Donations and company matching for charitable initiatives