Director, Brand Marketing

Role Overview

• Architect and run PrizePicks’ live sports go-to-market approach across seasons, tentpoles, and high-impact moments—balancing planned initiatives with real-time opportunities.
• Define moment-by-moment positioning, objectives, channel approach, and readiness plans that drive both brand impact and gameplay participation.
• Lead integrated execution across Creative, Media, Social, Product Marketing, Partnerships, Analytics, CRM, Events, and Reinvestment to deliver cohesive, high-performing plans.
• Build offerings and narratives that create newness and urgency, increasing demand and preference for PrizePicks. Ensuring brand efforts are tightly connected to business priorities, including growth, engagement, and revenue goals.
• Translate brand platforms, our product offering/features into initiatives with clear goals, measurement plans, and learning agendas.
• Partner with Consumer Insights & Analytics to track performance across brand metrics (awareness, consideration, sentiment) and business outcomes (participation, retention/reactivation, revenue contribution).
• Use insights to optimize investment, channel mix, and creative approach—especially around tentpole and live moments where speed and accuracy matter.
• Balance long-term brand building with near-term performance, ensuring we win today and compound tomorrow.
• Establish scalable frameworks—playbooks, templates, guardrails, and decisioning—so teams can move quickly without sacrificing brand integrity.
• Set clear governance for real-time marketing & brand presence: risk tolerance, escalation paths, approvals, and post-moment retrospectives.
• Lead readiness planning for marquee moments, ensuring we’re aligned before, decisive during, and smarter after.
• Ensure PrizePicks’ brand presence and how we show up is distinct, consistent, clear and “sports” culturally credible across all channels.
• Adapt narratives by sport, moment, channel and audience—without losing clarity, voice, or strategic intent.
• Partner closely with Brand Strategy & Campaigns to bring narrative frameworks to life in-market.
• Act as a senior leader who can align stakeholders, resolve tradeoffs, and maintain momentum in a fast-moving environment. You are the voice of how we go-to-market.
• Build strong cross-functional relationships that unlock speed, quality, and shared accountability.
• Lead and develop brand marketers with high standards, clear expectations, and measurable impact.

Requirements

• 10+ years of experience in Brand Marketing or Integrated Marketing.
• Must have experience working in sports, entertainment, or other live, culture-driven environments.
• Proven track record of delivering brand initiatives that drive measurable business results.
• Experience leading complex, cross-functional go-to-market efforts at scale.
• Strong strategic thinking paired with nimble operational excellence.
• Data
• and insight-driven mindset, with experience partnering closely with analytics and insights teams.
• Creative and deep understanding and experience working on channels across the funnel
• Exceptional communicator and collaborator, able to influence across disciplines and seniority levels.
• Genuine passion for sports and understanding of how fans engage during live moments.

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development