Define and evolve the Robots & Pencils visual identity system
Establish and document brand guidelines, standards, and usage rules
Create scalable design systems and templates for repeatable execution
Define system boundaries for brand expression across digital, print, presentation, and motion
Identify inconsistencies, gaps, and risks in current brand execution
Develop a clear roadmap for brand system evolution aligned to company growth
Act as final approval authority for all outbound brand materials
Establish structured intake, prioritization, and review workflows
Enforce visual consistency across all external-facing assets
Lead high-visibility marketing, growth, and business development assets
Translate brand strategy into concrete visual outcomes
Provide creative direction across digital, social, presentation, video, and print formats
Manage third-party vendors for video, motion, and print production
Establish reliable production partnerships that scale with the business

Deep expertise in visual identity systems, brand architecture, and governance
Proven experience leading brand within a consultancy, agency, or scaling organization
Portfolio demonstrating system-level brand thinking, not just execution
Experience managing external creative and production vendors
Confidence working with executive stakeholders and senior leadership
Strong operational discipline and comfort creating structure from ambiguity
High ownership mindset with the ability to both lead and execute.

Creative Director – Brand

Key skills