Social Media Manager

Role Overview

• Develop and own platform-specific strategies, with an initial focus on Instagram, TikTok, and YouTube.
• Align social strategies with marketing goals, sales priorities, product launches, and campaign calendars.
• Proactively surface platform trends, cultural moments, and product or community insights to Marketing, Creative, and Customer Support teams.
• Manage publishing cadence and content calendars across all social platforms.
• Partner with the Marketing Specialist to brief, review, and approve social assets with internal stakeholders.
• Ensure content is optimized for platform-native formats and published consistently, on brand, and on time.
• Monitor comments, DMs, tags, and mentions daily.
• Respond in ALSO’s brand voice, building trust and connection with our community.
• Escalate issues to Customer Support or Comms when appropriate.
• Develop and maintain community guidelines and a tone-of-voice playbook to ensure consistency.
• Partner closely with ALSO’s Influencer Manager on the Comms team to support influencer, ambassador, and creator initiatives.
• Collaborate on identifying creators, briefing content, and aligning social publishing with influencer activations.
• Help ensure influencer content is amplified effectively across ALSO-owned social channels.
• Share performance insights and community feedback to inform program evolution.
• Define and track KPIs across growth, engagement, reach, and conversion.
• Deliver weekly performance snapshots and monthly reporting with clear insights and recommendations.
• Test content formats, posting times, and themes, optimizing based on learnings.
• Partner with Marketing, Creative, Product, Local Marketing, and Comms teams to align social with campaigns and launches.
• Share audience insights and social learnings across teams.
• Represent the voice of the community internally — what people are asking for, responding to, and excited about.
• Build repeatable processes, templates, and playbooks as the social function scales.
• Proactively identify gaps, risks, and opportunities in ALSO’s social presence.
• Support future contractors or team members with clear guidance as needed.

Requirements

• 4–7 years of experience managing social media for a consumer brand.
• Deep hands-on experience with Instagram, TikTok, and YouTube.
• Strong understanding of social-first storytelling, trends, and platform best practices.
• Experience working alongside influencer or creator programs, even if not directly owning them.
• Comfort balancing creative instincts with performance metrics and data.
• Strong organizational skills and the ability to manage multiple workstreams.
• Excellent communication and collaboration skills.
• A proactive, curious, and solutions-oriented mindset.

Benefits

• Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options.
• One Medical membership and dedicated insurance advocates.
• Rich fertility and family building benefits with Progyny.
• Flexible time off.
• 401(k) match.