Own and execute our social media strategy across Instagram, LinkedIn, YouTube Shorts, and emerging platforms
Create and publish high quality content consistently. This includes writing posts, filming short form video, editing clips, repurposing content, and collaborating with designers where needed
Grow our audience from the ground up by testing formats, analysing performance, and doubling down on what drives engagement
Turn customer stories and real campaign results into scroll stopping social content
Engage with our community daily. Respond to comments, start conversations, connect with ecommerce founders and creators
Spot trends early and adapt them intelligently to fit our brand and audience
Work closely with the founders to translate product updates, campaigns, and insights into content that builds awareness and trust
Track performance across platforms and report on growth, engagement, and content effectiveness

1+ years experience managing social media for an ecommerce, DTC, or SaaS brand
A deep understanding of how ecommerce brands think, including Shopify operators, Amazon sellers, and DTC founders
Proven experience growing social accounts from zero or scaling existing channels through consistent content and experimentation
Strong instincts for short form video, UGC style content, and social first storytelling
Confidence filming, editing, and publishing content natively across Instagram, LinkedIn, and YouTube Shorts
Clear understanding of what drives engagement on each platform and how to adapt tone and format accordingly
Experience building and maintaining a content calendar and delivering consistently without heavy oversight
Comfortable analysing performance metrics such as reach, saves, comments, follower growth, and watch time
Strong written voice with the ability to speak naturally to ecommerce founders and operators
Independent, proactive, and comfortable building systems from scratch in a fast moving startup environment.

Social Media Manager

Key skills