Maintains and grows existing customer accounts through an appropriate level of contact.
Creates sales growth by securing business through strategic customer segments.
Develops relationships with and completes sales with assigned regional and national customer bases.
Converts non-customers into customers.
Create detailed market segmentation plans and prioritize accounts based on strategic value, potential revenue, and alignment with company goals.
Establish competitive positioning strategies to differentiate offerings in key markets.
Maintains contact with existing regional and national decision makers to ensure their specifications remain with Franklin Electric.
Coordinates and attends regional tradeshows, state and regional shows, and territory seminars.
Participates in pricing negotiations and purchasing contracts.
Develops short-term and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
Contracts with independent representatives to achieve sales goals, as necessary.
Works with product teams to develop products that will grow sales and profitability.

Bachelor’s degree in business, business management, marketing, engineering technology, or a related field (required).
Seven to ten years of relevant experience in sales, marketing, product management, or a related field (required).

Business Unit Sales Manager – Aftermarket

Key skills