Social Media Specialist

Role Overview

• develops and leads a comprehensive social media strategy aligned with Trinity’s academic mission, institutional priorities and brand voice.
• Plans, creates, publishes and optimizes content for Trinity’s social media channels, including LinkedIn and Instagram.
• Engages with audiences, monitors conversations about Trinity and its community, and identifies potential reputational risks.
• Captures, edits, and produces photo and video content optimized for social media platforms.
• Designs branded style templates for Instagram stories and other platforms.
• Produces compelling graphics and promotional materials to support strategically aligned events, academic initiatives, and research activities within Trinity College.
• Collaborates with colleagues to adapt and optimize content from other platforms for use on social media and to identify new opportunities for social-first storytelling.
• Guides and supports student workers in social media content creation, including ideation, asset development and publishing, providing editorial oversight and quality control.
• Leads the collection, analysis, and interpretation of social media analytics, reporting on channel performance and noteworthy trends.
• Monitors platform trends, audience behavior, best practices, and changes to algorithms and terms of use to identify opportunities for engagement and growth.
• Develops and maintains documentation of social media best practices, brand and style guidelines, and content standards to help ensure consistency across Trinity College.
• Ensures adherence to Trinity and Duke brand standards in tone, aesthetics and accessibility.
• Represents Trinity Communications at the university-wide Social Media Working Group and other relevant professional bodies, as directed.
• Maintains and regularly updates an inventory of all social media channels across Trinity departments and programs, updating records annually and/or when a new channel comes to the attention of Trinity Communications.
• Provides strategic social media support to Trinity departments and units as they seek to promote upcoming departmental and cross-departmental events through social media and other digital communications platforms.

Requirements

• Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.
• Work requires two years of directly related writing experience.
• OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
• Preferred Education -Bachelor’s degree preferred in English, Communications, Journalism, Visual Media, or another related field.
• Preferred Experience
• This work generally requires at least two years of experience in social media content production and management, communications, public relations or a related field.
• Four or more years of experience, including professional work in higher education, is preferred.
• Preferred
• Extensive knowledge of social media platforms and scheduling tools with experience in content creation on behalf of a brand.
• Expertise in social media analytics collection and interpretation.
• Strong writing and editing skills, including an ability to see and convey “the big picture” or to advance a strategic goal while also paying keen attention to detail.
• Experience creating photography and videography for social media platforms.
• Experience designing engaging graphics for social media or other digital platforms.
• Ability to work independently with limited oversight, to balance competing priorities. and consistently deliver high-quality work on time and within budget.
• Comfort with problem-solving and the capacity to thrive in high-pressure situations.
• Demonstrated success in working collaboratively on cross-functional communications or marketing teams.

Benefits

• comprehensive and competitive medical and dental care programs
• generous retirement benefits
• wide array of family-friendly and cultural programs to eligible team members