Become the in-house expert on our target market segments, competitive landscape, and industry trends.
Conduct regular customer interviews, analyze usage data, and synthesize market research to identify unmet needs and opportunities.
Define and continuously refine the product vision, strategy, and roadmap based on market insights and business objectives.
Develop go-to-market strategies in partnership with marketing, sales, and customer success teams.
Transform market opportunities into detailed product requirements and user stories.
Collaborate with design and engineering teams to build solutions that address validated market needs.
Prioritize features based on customer impact, market opportunity, and strategic alignment.
Make data-informed decisions by defining and tracking key product metrics and KPIs.
Balance technical feasibility, business viability, and user desirability in product decisions.
Evaluate opportunities using a "build, buy, or partner" framework to determine the most strategic and efficient path to delivering customer value.
Collaborate with integration team, technology partners, and third-party vendors to evaluate capabilities, define requirements, and manage integrations that enhance platform functionality and align with customer workflows.
Build deep relationships with customers to understand their workflows, pain points, and goals and demonstrate a high degree of empathy (borderline obsession) with customer / user experience.
Regularly present product strategy and roadmap to internal stakeholders and executive leadership.
Collaborate cross-functionally with sales, marketing, customer success, and operations teams.
Educate internal teams on product positioning, value proposition, and competitive differentiation.
Facilitate smooth product launches through comprehensive go-to-market planning and execution.
Requirements
6+ years of product management experience, with SaaS/B2B software.
Proven track record of shipping successful products based on market needs with meaningful business impact (retention, growth, TAM/SAM expansion).
Strong analytical skills with experience using data to inform product decisions.
Experience with product discovery techniques (customer interviews, A/B testing, prototyping).
Excellent communication skills with ability to articulate complex concepts to diverse stakeholders.
Bachelor's degree in business, computer science, or related field (or equivalent experience).