Senior Manager, Alternative Monetization – Lifecycle Marketing

Role Overview

• Drive adoption and commercial performance of the Fortis Webstore by creating compelling value propositions for highly engaged players and increasing awareness and usage across our portfolio.
• Identify and oversee alternative revenue initiatives that complement the player experience while generating meaningful business growth beyond traditional in-app purchases.
• Own the end-to-end lifecycle strategy, building “always-on” onboarding, engagement, and re-engagement journeys across push, email, and additional channels to maximize retention and lifetime value.
• Champion the adoption of our centralized player identity system, enabling personalized experiences, unified player profiles, and cross-game rewards across the Fortis ecosystem.
• Design and scale a comprehensive loyalty framework that rewards long-term engagement and increases portfolio-wide LTV.
• Manage and optimize our proprietary cross-promotion engine to move players effectively between Fortis titles, reduce churn, and strengthen overall portfolio performance.
• Ensure the technical health and scalability of our CRM and marketing stack, maintaining strong deliverability, data integrity, and operational excellence across all engagement channels.
• Build strong cross-functional alignment to ensure campaigns resonate with players and are deeply integrated with game strategy and monetization systems.

Requirements

• Deep expertise across both CRM/Lifecycle Marketing and Product Monetization within mobile gaming, with the ability to connect engagement systems to commercial impact.
• Proven experience driving adoption of web-based stores, loyalty platforms, or direct-to-consumer initiatives in a mobile-first environment.
• Strong understanding of the mobile gaming ecosystem and the use of first-party data to move players across titles and maximize portfolio-wide LTV.
• Demonstrated success leading marketing technology initiatives, including email operations, marketing data integrations, and customer engagement platforms (ESP and related systems).
• Experience building and managing segmentation frameworks across multiple channels and data sources, including triggered journeys and behavior-based campaigns.
• Hands-on experience driving SMS/MMS, push notifications, in-app messaging, and journey-based campaigns across multiple engagement channels.
• Familiarity with CDP solutions (externally built or internal), and strong collaboration with Data Science and Engineering teams to build scalable growth infrastructure.
• Working knowledge of HTML for emails, landing pages, and in-app messaging.
• Proficiency with analytics platforms such as Google Analytics, Singular, or equivalent tools to measure marketing impact across app and web environments.
• Strong prioritization, planning, and workflow management skills, with experience using collaboration and project management tools such as ClickUp, Monday, or Wrike.
• Excellent cross-functional communication skills and the ability to operate as a strategic growth leader within a complex organization.

Benefits

• Fortis is an Equal Opportunity Employer offering a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.