Architect and scale the paid acquisition creative engine for Reading.com’s growth
Identify what makes a parent stop scrolling, click, and convert
Build systems that turn insights into consistent creative wins
Own the full performance creative lifecycle—from insights to results analysis
Improve creative hit rate and build a testing engine for learning
Define creative exploration, iteration, retirement with Growth partners
Set creative priorities ensuring focus on highest-impact angles
Provide specific, data-informed, and detail-oriented feedback
Analyze Meta and TikTok performance data for patterns and fatigue
Craft hook iterations and directing UGC creators
Develop differentiated strategies across parent motivations
Design testing roadmaps, automations, asset tracking, and feedback loops
Raise the bar by challenging team and partner agencies

3–5+ years of experience leading performance creative for paid acquisition across major platforms (Meta, TikTok, Google, YouTube, etc.)
Proven track record of turning audience insights and performance data into high-performing creatives at scale
Experience running structured testing frameworks and improving creative hit rate over time
Ability to prioritize ruthlessly: you focus on the few creative bets and iterations most likely to win. You’ve killed creatives you liked because the data didn’t support it.
Deep fluency in performance metrics—CTR, CVR, CPC, CPA, ROAS—and the ability to connect them back to creative decisions
Strong creative judgment. You understand hooks, formats, and pacing that stop the scroll and convert.
Curious and resourceful—you actively mine organic content, comments, reviews, competitor ads, and user conversations for new angles
Excited to adopt AI and automation to improve efficiency and output (not AI slop)
Excellent written and verbal communication skills in English (as a remote company, we value clear and concise communication across all departments)
Approaches problem-solving proactively with strong decision-making skills

Lead Creative Strategist, Paid Growth

Key skills