Creative Strategist (Growth Marketing)

Rugiet is a telemedicine company revolutionizing access to specialized health solutions. They are seeking a Creative Strategist to fuel their paid acquisition channels by managing ad production, developing creative briefs, and analyzing performance data to optimize campaigns.

Responsibilities:

• Manage the Creative Pipeline: Own the day-to-day workflow of ad production with the creative team, ensuring a steady stream of fresh assets for Meta, TikTok, and YouTube. You ensure no deadline is missed and the creative library remains stocked to ship over 200 assets monthly
• Creative Brief Development: Translate the Sr. Manager’s testing frameworks into detailed, bulletproof briefs for video editors, copywriters, and UGC creators
• Recognize Creative & Performance Patterns: Analyze granular creative data (Hook Rate, Hold Rate, CTR, ROAS) weekly. If an ad works, you immediately conceptualize 5 variations to extend its lifespan
• Rapid Prototyping: Use tools like Canva or Figma to mock up quick concepts or make simple edits to creative assets when speed is critical
• Competitor Surveillance: Maintain a "swipe file" of competitor ads and trending formats in the health/wellness space, flagging new opportunities to the Sr. Manager

Requirements:

• 3–4 years of experience in performance marketing or creative strategy within a DTC or agency environment
• Digitally Savvy: You live and breathe TikTok, Reels, and YouTube Shorts. You understand native behaviors, trends, and the 'lo-fi' aesthetic that drives trust. You have an uncanny ability to predict shifts in consumer psychology based on creative within the market
• Data Literacy & AI: You aren't afraid of spreadsheets and leaning/using new AI tools. You can look at a dashboard and understand why a creative asset failed or succeeded
• Project Management Mastery: You are highly organized and can manage dozens of assets across different platforms without letting details slip
• BONUS: You know the secret formula to making scroll-stopping hooks on any social media platform
• BONUS: You can write pithy, persuasive ad copy and video scripts with direct-response urgency