Develop and lead a unified, multi-channel content strategy aligned with brand, growth marketing, and business goals
Ideate, plan, and measure cross-team content initiatives, including campaigns, serialized assets, webinars, video, and other multimedia
Create and manage monthly, quarterly, and annual content plans and editorial calendars for leadership visibility and team execution
Synthesize inputs from across the company into a cohesive content roadmap, ensuring representation across the buyer journey stages
Partner with SMEs to shape credible thought leadership and technical content
Manage AEO/LLM optimization tool(s) and lead the content program to increase visibility and share of voice in LLM-based search
Oversee optimization of content for SEO, AEO, and LLM-based discovery
Review and copy edit content to ensure consistency with brand voice, positioning, and messaging standards
Lead, mentor, and develop a high-performing team of content professionals
Establish content standards, workflows, and governance
Act as a strategic point of alignment across teams

Must have 5+ years of experience in content strategy, content marketing, or editorial roles, preferably in B2B SaaS or technical products
2+ years of experience managing and developing content teams, with a track record of building high-performing teams
Proven ability to project manage complex, cross-functional content programs, including oversight of external agencies and vendors
Strong strategic thinking paired with practical execution skills and a data-driven approach to content performance
Track record of designing, running, and documenting content experiments with clear communication of results
Experience working with SMEs, complex subject matter, and webinar/video/multimedia content programs
Solid understanding of SEO fundamentals and emerging AEO/AI search considerations
Excellent written and verbal communication skills, with ability to craft external content and internal strategic documents
Ability to influence stakeholders, build collaborative relationships, and navigate ambiguity
Nice to have: Background in IT, systems administration, or other technical roles

4-Day Work Week
Equity
Managers who champion professional development
100% Premium Coverage for medical, dental and vision for you and your dependents
100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
Company Match of the first 6% of your employee deferrals
Flexible Paid Time Off Policy that treats you like the adult that you are
Health Savings Account (HSA) and wellness incentives
Quarterly Company Values Award (team member nominated)

Content Strategist

Key skills