Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines.
Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively.
Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements.
Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements.
Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements.
Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions.
Transform insights into effective plans that boost adoption success rates and hasten market penetration.
Leverage AI strategically for decision making, content mapping, and rubric evaluations.
Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns.
Ensure efficient use of financial and operational resources across state and open-territory initiatives.
Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization.
Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories.
Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator.
Leverage digital platforms to customize content to align with state-specific standards.
Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization.
Define and track important metrics such as adoption success rates, market share growth, and revenue performance.
Requirements
5+ years in K-12 education or equivalent experience, educational publishing, or EdTech, with proven success in managing adoption processes
Bachelor’s degree or equivalent experience required; master’s degree or equivalent experience in Education, Business, or related field preferred
Experience managing budgets and optimizing prioritization for central initiatives
Strong ability to interpret data, build insights, and apply them to strategic decisions
Demonstrated success in leading cross-functional initiatives and building consensus among diverse teams
Outstanding organizational skills with experience managing complex, multi-stakeholder projects under strict deadlines
Ability to develop scalable strategies for diverse markets and evolving customer needs
Strong written and verbal communication skills; ability to influence and build consensus among internal and external collaborators
Ability to travel and be in-market for extended periods during adoption campaigns