Adoption Strategy Director, K12

Role Overview

• Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines.
• Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively.
• Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements.
• Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements.
• Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements.
• Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions.
• Transform insights into effective plans that boost adoption success rates and hasten market penetration.
• Leverage AI strategically for decision making, content mapping, and rubric evaluations.
• Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns.
• Ensure efficient use of financial and operational resources across state and open-territory initiatives.
• Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization.
• Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories.
• Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator.
• Leverage digital platforms to customize content to align with state-specific standards.
• Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization.
• Define and track important metrics such as adoption success rates, market share growth, and revenue performance.

Requirements

• 5+ years in K-12 education or equivalent experience, educational publishing, or EdTech, with proven success in managing adoption processes
• Bachelor’s degree or equivalent experience required; master’s degree or equivalent experience in Education, Business, or related field preferred
• Experience managing budgets and optimizing prioritization for central initiatives
• Strong ability to interpret data, build insights, and apply them to strategic decisions
• Demonstrated success in leading cross-functional initiatives and building consensus among diverse teams
• Outstanding organizational skills with experience managing complex, multi-stakeholder projects under strict deadlines
• Ability to develop scalable strategies for diverse markets and evolving customer needs
• Strong written and verbal communication skills; ability to influence and build consensus among internal and external collaborators
• Ability to travel and be in-market for extended periods during adoption campaigns

Benefits

• Comprehensive and rewarding Total Rewards package
• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off