Key skills
CRMCommunication
About this role
Role Overview
- Conduct structured intake to understand client offers, audience profiles, and KPIs
- Design campaign frameworks aligned with lead generation or revenue goals
- Structure campaigns using appropriate objectives (Lead Gen, Conversion, Traffic, etc.)
- Configure ad group segmentation based on testing strategy
- Launch campaigns using controlled budget allocation frameworks
- Develop structured creative testing plans
- Identify and script effective hooks (first 3 seconds critical)
- Test multiple creative formats, including: UGC-style videos, native storytelling formats, problem-solution formats, testimonial structures
- Monitor creative fatigue and performance decay
- Analyze retention metrics and hook performance
- Scale high-performing creatives rapidly
- Build broad targeting structures aligned with TikTok algorithm best practices
- Test interest-based segmentation when applicable
- Monitor CPM, CTR, CVR, and CPA metrics
- Adjust bidding strategies and audience structures based on performance data
- Identify creative-led vs audience-led performance drivers
- Ensure TikTok leads flow correctly into GoHighLevel
- Validate source attribution accuracy
- Review CRM pipeline quality to assess lead performance
- Provide structured weekly summaries
- Deliver monthly reporting including: Spend, leads, cost per lead, creative performance breakdown, scaling recommendations
- Monitor daily and weekly spend pacing
- Maintain cost efficiency thresholds
- Reallocate budget toward high-performing creatives
- Prevent overspending during learning phases
- Implement structured scaling methodologies
Requirements
- 2–4 years hands-on TikTok Ads experience
- Strong understanding of short-form creative strategy
- Experience installing TikTok Pixel and basic Events API setup
- Familiarity with CRM integrations (GoHighLevel preferred)
- Understanding of hook-based marketing psychology
- Ability to work aligned with U.S. Eastern Time
- Strong written and verbal English communication skills
- Experience scaling TikTok lead generation campaigns (preferred)
- Experience collaborating with video editors or UGC creators (preferred)
- Experience running Meta Ads (secondary skillset) (preferred)