Defines and optimizes sales processes and the sales playbook.
Drives profitable growth, manages budgets, forecasts sales, and meets/exceeds revenue targets.
Works closely with station General Managers and Sales Leaders to develop integrated sales pitches.
Develops and executes overarching sales strategies, setting targets, and ensuring alignment with corporate goals.
Recruits, trains, mentors, and motivates large sales teams, fostering a high-performance culture.
Builds and maintains executive-level relationships with major advertisers and agencies.
Monitors industry trends, competitive activity, and market needs to identify new opportunities.

Proven track record in media/television sales leadership.
Deep understanding of selling strategies, digital ad tech, and market dynamics.
Exceptional leadership, negotiation, and interpersonal skills.
Strong analytical and strategic planning abilities.
Experience with CRM, lead generation, and sales forecasting tools.
Proven experience in a client-facing, senior media leadership role, ideally in a fast-paced organization.
Strong track record of organizing and leading large, cross-functional teams to achieve strategic goals.
Bachelor's degree or equivalent work experience required.

Vice President, Sales

Key skills